Bad jokes, Good Smell, Good Cause - 10% of profits from each unit goes to Men's Mental Health Charity

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Men's Mental Health

Who we support

Who We Support: Movember

Movember is a global charity dedicated to changing the face of men’s health. They focus on three key areas: mental health and suicide prevention, prostate cancer, and testicular cancer.

Movember’s mission is to raise awareness, fund groundbreaking research, and deliver innovative programs that help men live healthier, happier, and longer lives. A key focus is men’s mental health because men often face stigma around discussing mental health issues, and tragically, suicide remains one of the leading causes of death among men worldwide.

Why Movember?

We support Movember because we believe in breaking the silence around men’s mental health and suicide. Like Movember, we recognize how hard it can be for men to reach out for help and how important it is to provide support and resources for those struggling. By donating a portion of our profits (10%) to Movember, we contribute to vital programs that give men the tools to seek help, build connections, and reduce the stigma around mental health.

How We Align

We share Movember’s commitment to

mental health awareness and suicide prevention

We understand firsthand how challenging it can be to get support, which motivates us to give back to this cause. Our brand values

honesty, simplicity, and genuine care

which matches Movember’s straightforward and impactful approach. Together, we work toward a future where men feel empowered to talk openly about their mental health and get the help they need.


Donate Directly to Movember

Why we are donating to men's mental health 

Why We Donate to Men’s Mental Health

We believe laughter is powerful — it can lighten the mood, bring people together, and help us get through tough times. Our brand uses humor to make people smile and feel good, but we know that sometimes a laugh isn’t enough.

Men’s mental health is a serious issue that often goes unspoken. Too many men struggle silently with stress, anxiety, and depression — and tragically, suicide is a leading cause of death for men in many countries.

That’s why we’ve chosen to donate a portion of our profits to men’s mental health charities like Movember. We want to do more than just make people laugh; we want to make a real difference by supporting organizations that provide vital help, raise awareness, and fight the stigma around mental health.

Partnering with men’s mental health charities aligns with our belief that everyone deserves support — whether it’s a laugh, a listening ear, or professional help. We hope our contributions help give men the strength and resources to reach out and get the support they need.

What’s Up? needs support

Lifeline – 0800 543 354 (0800 LIFELINE) or free text 4357 (HELP)


Youthline – free text 234, call 0800 376 633


Suicide Crisis Helpline – 0508 828 865 (0508 TAUTOKO)